The Two Things

While performing my customary, early-morning iPad scan of the more than 500 blogs I subscribe to (yikes!), I found a little gem nestled among the usual primaries-mortgages-Facebook IPO-winter weather stuff: The Two Things.

The article’s bottom line  is “For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important.”  The author, an economist, goes on to say that whenever he meets someone who belongs to a different profession or who knows something about a subject with which he is unfamiliar, he poses the Two Things question.  Over time, he’s accumulated quite a compendium of Two Things. Here’s just a brief sampling of some of my favorites:

The Two Things about Project Management:
1. The schedule will slip.
2. It’s about how you manage the schedule slippage.

The Two Things about Trading
1.  Buy low.
2.  Sell high.

The Two Things about Marketing:
1. Know existing customers.
2. Recruit more of those customers.

The Two Things about Teaching History:
1.  A good story is all they’ll remember, not the half-hour of analysis on either side of it.
2.  They think it’s about answers, but it’s really about the questions.

The Two Things about Medicine:
1.  Do no harm.
2.  To do any good, you must risk doing harm.

The Two Things about Being a Journalist:
1. There is no such thing as objectivity.
2. The end of the story is based on your deadline.

Jennifer and I would add:
The Two Things about being a non-profit trade association manager:
1. Our members: your success is our business.
2. Our members: retention trumps recruitment every time.

Would love to hear your thoughts . . . what are YOUR two things?

4 thoughts

  1. After 15 years, here are my two things about Senior Move Management.
    1. Being an entrepreneur requires resilience. Some of what you do will succeed, and some will fail. Let go of the failure, forgive yourself and move on. Decisiveness is important, even though your decisions won’t always be right. That’s OK. An incredbile battng average doesn’t mean you hit the ball every time.
    2. Do whatever it takes to maintain your passion for what you do. Communicate that passion by walking the talk, and your staff will humble you by their actions.

  2. Great words of wisdom to follow Margit! Your team will always be your most important customer! You will soar together through good times and embrace you on days that present a challege. They are our passion and providing them and our seniors with a great experiece every day is what matters. Their success is our business!

  3. Take the time to hear the stories of a person’s life. One can gleam much wisdom and passion just by truly listening and reflecting. Each object you handle often has a story to it. Pay attention, and help your client to record that memory by showcasing the actual object, or encapsulating in pictures, placed in a keepsake memory book. Regarding Life’s Stories, the two thoughts that apply: 1. You can’t make this up if you tried! 2. Is it art imitating life or life imitating art? Remember, all we have at the end of our lives, if we are lucky. are a collection of memories and stories to go with them and share. That is the true fabric of our lives.

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